Manifesto for Organizational Coaching

Here are the Guiding Values and Principles of They can actually be viewed as a Manifesto for Organizational Coaching, or as a starting point for one.

In serving their clients, they have come to value:
Creating Independence
over generating billing
Championing Learning over avoiding risk
Building Relationships over building transactions
Inviting Participation over assigning responsibility

The Principles guiding their work with clients are:
Voluntary engagement of everyone …
Coaching every single day … creates a serious risk of client dependency …
Organizations are responsible for their own learning.
Coaches must look for every opportunity to increase the learning of the organization …
Coaching requires the willingness to identify any cultural impediments …
The primary task of a coach is to help improve the working lives and effective results …
The ability of an organization to respond to change is the primary measure of progress.
Leaders in an organization must continuously signal positive encouragement …

For full details, see

Published by Jan Höglund

Jan Höglund has over 35 years of experience in different roles as software developer, project manager, line manager, consultant, and researcher. He shares his reading, book reviews, and learning on his personal blog.

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