Start with why

Inspiring leaders start with what they believe in first, making their worldview and motivation explicit. … The why defines the how in an action-oriented way. … how expresses the values that guide our actions and how we aim to manifest the higher purpose in action; and what refers to the results of those actions.1

Notes:
1, Daniel Christian Wahl, Designing Regenerative Cultures (Triarchy Press, 2016), p.36.

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