Start with why

Inspiring leaders start with what they believe in first, making their worldview and motivation explicit. … The why defines the how in an action-oriented way. … how expresses the values that guide our actions and how we aim to manifest the higher purpose in action; and what refers to the results of those actions.¹

Notes:
¹, Daniel Christian Wahl, Designing Regenerative Cultures (Triarchy Press, 2016), p.36.