I have raised the view in a previous blog post that an organization is more like an organism than a machine. Now, I’m reading The Living Company: Growth Learning and Longevity in Business by Arie de Geus. The question at the heart of the book is:
What if we think about a company as a living being?
The contrast between viewing the company as a machine (for making money) versus a living being leads us to examine our core assumptions about management. How can we create an organizational environment which releases (rather than stifles) human potential, creativity, and energy?
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